Jim Wayne

Worked closely with VP of Growth as a principal contributor to the development of up-and-coming eCommerce company BeachMint's budding MLM program, then made up of hundreds of independent sales contractors nationwide. Collaborated with a small internal team to create a sustainable infrastructure and establish systems for everything from daily sales performance analysis to online community management, external communications, business development, training and recruitment. Needless to say, I was spread pretty thin, but my core responsibilities fell into three buckets: Sales data analysis and business development, content production and communications, and internal operations and management.

• Development and management of all communications, including training materials, email campaigns, Facebook pages and online community portal for hundreds of MLM contractors.
• Daily tracking and analysis of sales metrics and KPIs across entire MLM program.
• Daily management of intern direct reports and advisement of colleagues to keep department on track with monthly performance goals.
• Worked with outside vendors to manage contractor payments based on hourly/commission compensation structure.
• Excel, MailChimp, Campaign Monitor, HTML/CSS, Customized CMS, Adobe Photoshop, Adobe Illustrator, Google Docs.

Played a principal role in the development and fast success of a startup social buying site, DealQuad (think Groupon for colleges), where I was the first employee and oversaw all areas of web content production, email campaigns, vendor/project management, internal operations...the list goes on. Just 10 months after its launch, DealQuad was acquired by BeachMint, where our group would become the company's direct sales arm.

• Presided over all day-to-day operations for startup daily deals website catering to top-=tier universities.
• Website content management, email campaign production, CRM, interactive design, business development, strategic planning, project management, social media campaigns, customer service, hiring and team building, outside sales and employee management.
• Adobe CS5, Customized CMS, HTML/CSS, FBML, MailChimp, Campaign Monitor, Google Docs, Salesforce, Basecamp, Omniture.

Worked directly with CEO of social media firm to advise a diverse roster of clients (Kiplinger's Personal Finance, IFC.com, KoldCast, Springpad, BlackBook Magazine) on establishing and growing their online presences. Buzzpoint would incubate DealQuad in August 2010 but maintained a small roster of clients.

• Produced articles, slideshows and infographics to generate traction on social media sites (Digg, StumbleUpon, Redditt, Tip’d, Facebook, Twitter, etc.).
• Hired and managed team of interns and freelance designers and acted as main point of contact for day-to-day client correspondence.
• Writing/editing for web, SEO, Adobe Photoshop/Illustrator, HTML, CSS, infographic development, web analytics and client/project management.

Website design, development and consultation for small businesses and individual professionals. Clients include medical research firms, interior designers, web TV production companies and independent artists and writers. See below for a few samples.

• HTML/CSS/Java/PHP, SEO, Adobe CS5, self-hosted WordPress, GoDaddy, iWeb.

Presided over all day-to-day digital operations and web production for USC's then-startup digital news site while completing my master's degree.

• Worked with co-founders to manage and train staff of 40 student employees in all areas of content production and website operations.
• Presided over front-page layout, from art placement to writing headlines and story slugs.
• Wrote training materials and managed digital workflow via a virtual Google Docs-powered newsroom.
• Writing/editing for web, HTML, Adobe CS5, SEO, web graphics optimization.

Wrote scripts, edited video and assisted in all production for Current TV's daily tastemaker music news program, The Daily Fix.

• Writing, editing, story development, video shooting, Final Cut Pro, social media marketing.

Wrote weekly articles covering social media, online communities and emerging trends in online journalism for an industry review website presented by USC and the Knight Digital Media Center.

• Writing/editing for web, customized CMS, SEO, social media marketing.

Assisted A.V. Club editor in writing and compiling music, arts and entertainment content for print edition of The Onion.

• Writing, editing, local event research, database management.

Temporary account management work for a reputable boutique Minneapolis ad agency. Supported the New Business department on client prospecting and pitch development and managed creative production for one principal client, Guinness Atkinson Funds.

• Liaised with client and internal departments to manage all creative development and production of print and online campaigns.
• Managed budgets, billing, ad trafficking and competitive analysis.

Account management and project coordination for mid-sized NYC Omnicom shop Merkley + Partners. Clients included William Grant & Sons (Glenfiddich and Balvenie scotch), BMW Motorrad, Ferrero USA (Tic Tac, Ferrero Rocher) and PSE&G.

• Helped manage creative development and production of TV, Print, Online, POS and OOH campaigns for all clients.
• Communicated daily with clients to facilitate all production, creative, financial and miscellaneous day-to-day requests.

My first big-kid job. Account management and project coordination for Madison Ave. dinosaur Y&R. Clients included Dr Pepper/Seven Up, NFL and miscellaneous New Business support.

• Communicated with client daily and handled all production, financial and miscellaneous day-to-day requests.
• Contributed to all stages of strategic development, consumer testing and production of Dr Pepper/SevenUp and NFL ads (TV, radio, OOH).